Priority Gold Review: Fees, Minimums, Custodians, Complaints

This page is part of our company research methodology. It describes one company, shows where each fact came from, and does not rank it against any other.

Is Priority Gold legitimate, and what does it charge?

"Legitimate" asks for a verdict, and we do not give verdicts. What we can do is show what Priority Gold says about itself, what independent records we could open, and what we could not check. Where we found nothing in a database, we say which database and on what day. A search that finds nothing is not a clean bill of health.

On cost, the picture is incomplete from the public pages. Priority Gold's website names no dollar minimum and no fee schedule of its own. One of its articles says, "We do not publish our fee schedule online." The same article says the company's spread (the gap between its selling and buyback prices) "is disclosed in the Transaction Agreement you receive before any purchase." The account fees that the article attributes to the custodian, Equity Trust Company, are published, and we compare them with Equity Trust's own schedule below.

Who is Priority Gold?

Priority Gold's website describes it as a dealer of precious metals. It sells gold, silver, platinum and palladium, both as IRA-eligible metals and for direct purchase with home delivery. Everything in this section comes from the company's own pages, so read it as the company describing itself.

• Headquarters: 5005 Lyndon B. Johnson Freeway, Suite 300, Dallas, Texas 75244.
• Second office: The contact page lists a "Los Angeles" office at 9777 Wilshire Boulevard, Suite 718. That street address is in Beverly Hills, California.
• Age: The About page says that "for more than a decade" the company has helped Americans move part of their savings into physical gold and silver. It gives no founding year.
• People: The About page names no owners or executives.
• Legal entity: The website's copyright line reads "Copyright © 2026 Priority Gold." The pages we read do not name an LLC or corporation. BBB's profile, discussed below, lists a limited liability company.
• Recognition claim: The website says it was "Ranked No. 1006 on Inc. Magazine's 2026 Inc. 5000 list." We did not check Inc.'s list.

None of the pages we read lists a state dealer license or federal registration number, so we have no registration number to point you to.

The website also says it is "the only precious metals dealer trusted by" the author Robert Kiyosaki. We cover that relationship in its own section.

Quick facts at a glance

How does a Gold IRA with Priority Gold work?

A Gold IRA is a self-directed individual retirement account (IRA) that holds physical metal instead of mutual funds or stocks. In the setup Priority Gold describes, three companies have separate roles.

• The dealer sells you the metal. Here, that is Priority Gold.
• The custodian is the company that legally holds your IRA, keeps the records and files the tax forms. Priority Gold says it works with Equity Trust Company.
• The depository is the secure vault where the metal is kept. Priority Gold says it uses Delaware Depository.

Our guide to the custodian, the dealer and the depository explains the split.

Priority Gold's setup page describes the process in four steps: an initial consultation with a specialist, a rollover or direct contribution to fund the account, choosing eligible metals, and finishing paperwork with the custodian and depository. It says a rollover "moves funds from a 401(k) or traditional IRA into your new account." The Gold IRA page says it coordinates the process with your current custodian. Neither page names a custodian or depository, gives a fee, or states a timeline. The custodian and depository names come from the fees article. For the general mechanics, see our overview of how a Gold IRA works and our guide to rolling a 401(k) into a Gold IRA.

One inconsistency: the Gold IRA page lists platinum and palladium purity as 99.5%, while its FAQ gives 99.95%. Ask the company in writing which products are eligible for your account.

What does Priority Gold say the fees are?

Priority Gold's fees article ("Gold IRA Fees: A Line-by-Line Cost Breakdown at $50,000 and $100,000") is the only place on the site where we found dollar figures. The page shows it was last updated October 14, 2026, with fees "last verified" September 30, 2026. It is marketing content from the company, and it discloses that the company works with Equity Trust and Delaware Depository.

Most dollar figures on that page are attributed to Equity Trust, not to Priority Gold: a $50 setup fee, $125 annual maintenance ("not prorated"), storage of $160 segregated or $110 non-segregated, $30 per wire, $30 per precious metals liquidation, a $250 full termination fee and $125 per transfer out. It also lists $60 a year for paper statements, a $50 late fee and shipping at cost plus $10 with a $50 minimum. Depository fees, it says, "may also be assessed by each depository."

The same article quotes fees from a different custodian, STRATA Trust Company, for comparison. Those are not fees for Priority Gold accounts, so we do not repeat them here.

The company's own charges are the missing piece. The article says: "We do not publish our fee schedule online." It also says "a minimum qualifying investment applies" without giving an amount. Our pages on custodian fees, storage fees and minimum investment explain how these costs fit together.

Do the custodian's published fee schedules match?

Equity Trust Company publishes fee schedules as PDF files. Its fee page lists three: a Universal IRA schedule, a Legacy Retail schedule (described as for retail accounts opened before August 2024 that are not managed by a financial advisor or other professional), and an Institutional schedule.

We opened the Institutional schedule, printed as "FS-0004-02 | Rev. 1104625." Here is how its figures compare with what Priority Gold's article states:

Most figures match. Two are described differently: the schedule lists liquidation at $10 per asset capped at $30 (the article says $30 per liquidation), and in-kind transfers and distributions at $50 (the article lists $125 per transfer out). We did not open the Universal or Legacy Retail schedules, so we do not know whether the article describes one of them, or which schedule applies to an account opened through Priority Gold. The schedule also lists "Distribution / Re-Registration of Asset $100 / asset." The schedule also says depositories may charge their own storage fees. Our guide to segregated and commingled storage explains the two storage prices.

This is not evidence of wrongdoing, since schedules change and apply to different groups of accounts. Ask for the exact schedule for your account, in writing, with its revision date.

Who is Equity Trust, and is it on the IRS list?

Equity Trust's website says, "We are regulated as a South Dakota trust company," and that it must comply with the rules of the South Dakota Division of Banking. It also says its financial statements are audited annually by an independent certified public accountant, in accordance with AICPA professional standards.

The Internal Revenue Service (IRS) publishes a list of nonbank trustees it has approved. We opened the version headed "Nonbank Trustees Approved as of April 1, 2026." The list text we could read did not show Equity Trust Company. It did not show Priority Gold either, which is expected, since a dealer is not a custodian.

Equity Trust addresses this on its regulatory page. It says the IRS list "is not a complete list of every custodian" and that the list omits entities that qualify as IRA custodians under state law, which it says includes Equity Trust. Those are the company's statements. We did not confirm them with the South Dakota Division of Banking or the IRS, and we offer no legal conclusion. Our guide on custodian requirements explains what the rules ask for, and our Equity Trust profile covers the custodian.

What is the minimum, and what do the offers require?

We found no dollar minimum on any Priority Gold page. The Gold IRA page and the setup page give no account or purchase minimum. The fees article refers to "a minimum qualifying investment" for its promotions, and the special offers page does the same, without a number. The offers page says to call 888-506-6439 for full terms. So the minimum is not a number we can report. Ask for it in writing.

• Free silver: "Up to $15,000" for qualifying new clients who open or roll over an IRA; the value "varies with the size of the qualifying investment." The minimum and the calculation are not stated.
• Free storage: "One year of free storage for every $50,000 invested, up to five years at $250,000" (fees article), with a pointer to the Transaction Agreement for terms.
• Free shipping: Qualifying orders ship fully insured at no cost; what counts as qualifying is not stated.

Two details stand out. First, the offers page says the free silver "is delivered to you outside of your IRA, is not tax-deferred, and may be taxable." That means it is not a deposit into your retirement account. Second, the page says offers are "for a limited time, subject to change or cancellation without notice" and "may not be combined with other promotions." The fees article adds that the custodian's $125 annual maintenance fee still applies when storage is free. For more on how such offers are funded and how to compare the all-in price, see our guide to free silver and fee-waiver promotions.

What do you pay for the metal itself?

One cost to understand is the gap between what a dealer charges for metal and what it would pay to buy it back.

Two terms help. The spot price is the current market price for one troy ounce of the metal. A dealer sells above spot (the added amount is the premium) and buys back below it. The difference between the two prices is the spread. The Commodity Futures Trading Commission (CFTC) puts it this way in its customer advisory on buying physical metals: "A dealer will always sell metal above the spot price and buy it back below the spot price." The advisory also says, "If fees are not available in writing before your purchase, that is a red flag," and suggests asking "how much you would receive if you had to sell back the metal tomorrow."

What does Priority Gold publish? We found no premium over spot and no buyback price on the pages we read. The fees article asserts, without a source, that no dealer in its category publishes a standing buyback spread, and says Priority Gold's own spread is in the Transaction Agreement. The article also quotes a premium average from a third-party data source, which it labels an illustrative industry figure rather than Priority Gold pricing. We did not verify it, so we do not repeat it.

We suggest asking for the sale price, the spot price at the time of the quote and the buyback price, all in writing. Our guide to how dealer premiums work shows how to compare quotes.

The Transaction Agreement is the document that matters most here. We did not see it, so we cannot describe its terms. The fees article says you receive it before any purchase, and that "you receive a Sale Order after purchase."

What does Priority Gold say about buying back your metals?

The Buy Back Policy says that if you originally bought a product from Priority Gold, you are automatically eligible, with no application or approval. It then describes three options, which it calls avenues.

• Open market sales: you set the price and sell yourself, directly or through online auction outlets. It takes more time and effort and may bring a higher price.
• Immediate liquidation: Priority Gold buys "at the current wholesale bid price" and sells to a national wholesaler. The policy says it typically pays less than the other two.
• Consignment: sold at current market price through Priority Gold's process. "Priority Gold has a consignment fee of 18% to find and secure another buyer." Products must be investment-grade or numismatic, bought from Priority Gold and held 60 months or longer. It is not available for bullion bars or rounds.

Three things follow. First, there is no price promise. The page says, "we cannot promise you a set price, we can promise you a market under one of our three buy back avenues." The home page disclaimer is similar: the company "intends to offer to buyback the metals it sells" but "cannot guarantee it will repurchase metals at any particular time or price."

Second, the policy says prices depend on the avenue, market conditions and consumer demand. It does not state a payout timeline.

Third, the 18% fee and the 60-month holding period apply only to consignment, and only to certain products. If you plan to hold bars or rounds, that avenue is not open to you under the policy as written. Our guide to buyback policies and liquidation costs explains what a buyback commitment can and cannot promise, and our page on liquidity risk covers needing cash quickly.

What are the cancellation and refund terms?

Priority Gold has a "State Refund Policies" page listing cancellation windows for many states, such as three business days in California, seven days in Alabama and fourteen days in Kentucky. Several apply only to first-time buyers or to certain sales, such as by telephone. The page does not list Texas, where the company is headquartered, and gives no general policy for unlisted states. The disclaimer page says the company generally does not accept returns for refund, "other than counterfeit coins returned in their original holders within ninety (90) days of purchase." Your rights may depend on your state and how the sale was made. We are not lawyers, so ask the company in writing which rule applies to you, and put the terms in your Transaction Agreement.

Where is the metal stored, and is it insured?

Priority Gold's fees article says it uses Delaware Depository for storage. Its Gold IRA page says metals are held in a "government-approved, fully insured facility" with 24/7 monitoring and that segregated storage is available. No page gave insurance amounts or insurer names.

Equity Trust's precious metals client page lists five depositories, including Delaware Depository, and says you and your dealer will discuss the options before you select one.

On Delaware Depository's home page we read two addresses, in Wilmington, Delaware and Boulder City, Nevada, and the statement that it is "a SSAE18 - SOC1 Type1 audited organization." We did not find an insurance statement on that page. That does not mean there is no insurance. It means we could not confirm it from the depository's own page, so you may want to ask for the policy details in writing. Our guides to IRA metals insurance and to how to verify your metals list what to request.

What does Priority Gold say about reviews?

The company's reviews page and home page cite ratings from other websites. These are Priority Gold's statements, not our findings.

Priority Gold's pages report an "A+" with BBB, a Business Consumer Alliance "AAA," and a Trustpilot score of 4.8 on the reviews page but 4.9 in its FAQ. The home page also claims "5-star average ratings across Trustpilot, Google, and TrustLink," a third Trustpilot figure. They name Google, Consumer Affairs and Retirement Living as sources without scores. None of these figures is dated.

The reviews page says it shows ten recent reviews, yet it displays 20 testimonials. It says each testimonial was "written by a real Priority Gold client and pulled directly from" third-party platforms, and adds, "We don't pay for reviews, and we don't filter the negative ones out." It displays 20 testimonials dated May 13, 2025 through September 26, 2026. We did not see a negative one among them. The page does not say how the 20 were chosen. Our guides on how review sites make money and on fake and incentivized reviews explain how to read them.

Who is Robert Kiyosaki, and what is his role?

Priority Gold's website features Robert Kiyosaki, author of Rich Dad Poor Dad, as a "Featured Partner." The company's endorsement page states plainly: "Robert Kiyosaki is a paid spokesperson for Priority Gold." Its home page repeats that he "is a paid spokesperson."

The endorsement page quotes him saying Priority Gold is "the only partner for Rich Dad because they make it easy to own gold and silver." This is advertising, and we do not evaluate whether a celebrity's involvement says anything about service quality.

What does BBB's profile show?

The Better Business Bureau (BBB) is a nonprofit that publishes business profiles, customer reviews and complaint records. The BBB pages could not be opened for this review. The details below come from three screenshots (the profile, the reviews tab and the complaints tab) viewed by the site owner on 2026-10-15. We link BBB's pages in our sources, but treat these figures as unverified beyond what the screenshots show. The newest review visible in the screenshots was dated 10/10/2026.

• Category: Gold Sellers (also listed under Precious Metal Dealers, Bullion Coin Dealers and Silver Sellers)
• Rating: "BBB Accredited Business" with an A+ rating, accredited since 12/17/2023 (file opened 11/13/2023)
• Years in business: 24; business started 11/26/2001, started locally 5/5/2021, incorporated 11/26/2001
• Entity type: Limited Liability Company (LLC); management listed: Michael Anderson, COO
• Local BBB: BBB serving North Central Texas
• Customer reviews: 4.95 average from 652 customer reviews (66 pages)

The profile showed no "About This Business" description and no list of products. The BBB customer-review average is a measure of customer reviews and is not BBB's letter rating, which BBB calculates separately. The reviews page notes that it includes reviews for the headquarters and its corporate-owned locations. The newest reviews visible, dated from 09/26/2026 to 10/10/2026, were all five-star, with no company replies visible.

The profile also lists a business start date of 2001, a "started locally" date of 2021, and an LLC. It gives no legal name or state of formation. The company's website gives no legal name either. Ask which legal entity you would contract with, and where it is organized.

What do the BBB complaint figures show?

The complaints tab, according to the screenshot, says the profile includes complaints for the headquarters and its corporate-owned locations. It reports 30 total complaints in the last 3 years and 13 complaints in the last 12 months. BBB's note on the page says that the complaint text displayed might not represent all complaints filed with BBB, that some consumers choose not to publish details, and that BBB may display a portion of complaints when volume is high.

Six complaints were visible in the screenshot, so we have not seen the other 24. The text was small, so statuses and categories below are as best we could read them. Every item is a consumer's allegation, and each company response is the company's own statement. No judgment or order was shown.

1. 10/16/2025, Service or Repair Issues, Answered. A consumer alleged being overcharged for gold and silver. The company responded 10/31/2025, saying it takes feedback seriously, had been in contact and was working toward resolution.
2. 10/24/2024, Product Issues, Resolved. A consumer alleged receiving less gold than agreed and asked for a refund. The company responded 11/01/2024, saying it confirmed a refund and apologized for miscommunication. The consumer accepted the same day.
3. 08/01/2024, Product Issues, Resolved. A consumer alleged being overcharged for coins versus their value. The company responded 08/30/2024 and the consumer accepted the resolution that day.
4. 07/25/2024, Customer Service Issues, Resolved. A consumer alleged part of an order was missing. Consumer replies dated 07/29/2024 and 08/14/2024 said it was resolved; the company responded 08/21/2024.
5. 07/15/2024, Product Issues, Answered. A consumer alleged heavy premiums versus market on silver and gold coins in an IRA purchase. Consumer follow-ups through 08/01/2024 said a resolution was being worked on.
6. 05/23/2024, Product Issues, Answered. A consumer alleged a large premium over spot on physical gold. The company responded 08/30/2024, saying it was finishing steps to resolve.

Among the six visible, the allegations mostly concern pricing and premiums, or the quantity or completeness of an order, and several are marked resolved. We do not generalize beyond those six. The 24 we did not see may be different. A complaint count also lacks context, such as how many customers the company serves, so we do not read it as a score. Our guide on how to verify a dealer shows how to read a BBB complaint page yourself.

What do the website terms say?

When you use a company's website, you agree to its terms of use. These differ from the Transaction Agreement you would sign to buy metal. We did not see that agreement, so we describe only the website terms.

Priority Gold's website Terms and Conditions say California law governs and claims must be filed in California state or federal courts. We did not see an arbitration clause or class action waiver in them. They offer the site "as is," disclaim warranties and certain liability, and name no legal entity beyond "Priority Gold." The disclaimer page says the company is not a fiduciary and that the customer "assumes the risk of all investment decisions regarding all purchased items." A lawyer you trust can review any agreement before you sign.

What public records did we check?

Our methodology lists the records we look for on every company. Here is what happened for Priority Gold.

A zero in the CFPB database means only that no complaint under that name appeared there on that day. A general web search is not a search of court or regulator records.

We make no claim that Priority Gold has, or has not, been the subject of a lawsuit, regulatory action or complaint beyond the records above. We left out claims from pages whose sources we could not verify. Our enforcement database lists matters we have read in primary documents. If you want to run these checks yourself, the steps are in our guide on how to verify a dealer.

What should you ask Priority Gold before you sign anything?

These questions come from regulators' advice and from the gaps we found. Ask for answers in writing.

1. What are the sale price, the spot price and the buyback price for each product I am quoted? Ask for all three at once.
2. What is the minimum qualifying investment, and what must I buy for each offer?
3. Which Equity Trust fee schedule applies to my account? Ask for a copy with its revision date.
4. Is my storage segregated or non-segregated, and what does the depository charge after any free period?
5. What does the Transaction Agreement say about spread, cancellation and refunds in my state? Read it before sending money.
6. If I hold bars or rounds, how would a buyback work? The consignment avenue excludes them.
7. How are your specialists paid? The CFTC suggests asking this directly.
8. Which legal entity am I contracting with, and where is it organized?

Our full checklist is in the guide on how to evaluate a Gold IRA company.

What are the risks that apply no matter which company you pick?

No dealer, custodian or depository can remove the basic risks of owning physical metal. Prices go up and down (see price volatility), a Gold IRA has account, storage and dealer costs, and you sell at a buyer's price, which is below spot for a dealer. Priority Gold's disclaimer page says "Investments in precious metals will fluctuate in value" and "Investors may lose value at time of redemption." We do not predict prices.

How does this compare with other companies?

We publish every company review on the same set of fields so you can read them side by side, and we do not rank them. Related reviews are planned for Orion Metal Exchange and Preserve Gold. For the wider picture of how dealers, custodians and depositories fit together, start at Gold IRA Companies Compared.

How was this page researched, and when will it be updated?

On October 15, 2026, we opened the Priority Gold, Equity Trust, Delaware Depository, IRS and CFTC pages listed in our sources, and queried the CFPB database. The BBB figures come from screenshots. Company-only facts are written as company statements.

Fees, terms and company information are reviewed every three months under our update policy, and sooner if a regulator announces an action or a reader reports an error. If something here is out of date, please tell us through our corrections page. Our advertising disclosure explains how this site is funded.

This page is general information, not personalized advice, and it is not a recommendation to open, or to avoid opening, an account with Priority Gold or anyone else. Decisions about your retirement savings depend on your own situation, so talk with a qualified financial planner, tax professional or attorney before you act.